Photography
Client
N/A
Year
2025-Present
Tag
Photography
Location
Atlanta, GA
The project itself :
Details
Photographer based in Atlanta with a focus on capturing lifestyle moments at social events or private shoots.
Pricing is project-based and varies depending on scope, timing, and deliverables. If you’re interested in working together, shoot me a message below and we can talk through details.
Focus Areas:
Photography centered on people, moments, and genuine interactions.
Intent:
Event photography, lifestyle shots, and portraits.
Context:
Personal and project based photography captured across various events.
Tools:
Canon EOS 5D MkIII
iterating on designs,
making high-fidelity prototype
Photoshoot Interest Form
At the start of the project, the team identified the 2023 Hyundai Ioniq 6 at the target platform to test this mixed reality experience.
All about the user :
Research & Insights
Research for this project focused on understanding inefficiencies within current infotainment development workflows and the limitations of existing evaluation methods. Rather than studying end users, the work examined how designers and developers interact with tools, data, and physical vehicle context during interface development.
11.15.2025
Engagement Party - 10 sample photos.
07.04.2025
Fourth of July - 10 sample photos.
12.31.2025
New Years Eve - 10 sample photos.
Pain Points
Late Changes:
Infotainment concepts are often reviewed without accurate physical context, leading to late-stage rework
Different Tools:
Disconnected tools and workflows slow collaboration between designers, developers, and engineers
Spatial Visibility:
Limited immersive evaluation makes it difficult to assess spatial relationships, reach, and visibility early in development
Opportunity Areas
Collaboration:
Establish a shared physical and digital dashboard reference to support cross-disciplinary collaboration
Accurate Context:
Enable earlier evaluation of infotainment concepts within accurate spatial context
Fast Feedback:
Reduce iteration time by minimizing translation loss between design, development, and testing
User Personas
User personas were created to represent distinct Gen-Z passenger behaviors and expectations within a fully autonomous vehicle. These personas helped guide experience decisions by balancing productivity-focused and rest-focused use cases throughout the interior and HMI system.
Stakeholder Needs
It is the series of experiences Carlos has as he achieve a specific goal. It was built on the his experience.
Existing infotainment development workflows are spread across disconnected tools and disciplines, creating friction during iteration and review. Interface concepts are often evaluated without accurate physical context, making it difficult to assess spatial relationships, reach, and visibility early in the process. As a result, feedback cycles slow down and misalignment between teams can persist until later stages of development.
Designer
A spatially accurate reference environment to evaluate layout, scale, and visual hierarchy in context
Developer
Clear alignment between digital interface behavior and physical hardware constraints
Survey
It is the series of experiences Carlos has as he achieve a specific goal. It was built on the his experience.
I developed a user journey map of Carlos's experience with the app to highlight potential pain points and identify areas for improvement.
Goal
After figuring out our user group, we created a survey for Gen-Z commuters to help draw out insights that might lead to design opportunities. This survey was equipped with two different types of questions:
Current driving questions
Future thinking, Level 5 questions
User Journey Map
It is the series of experiences Carlos has as he achieve a specific goal. It was built on the his experience.
We compared the typical journey and actions performed for three different modes of transportation and even pointed out some pain points for each. A personal car requires the user’s attention for the entirety of getting from point A to B, and is even required to do a good bit of multitasking at times. However, this is their personal vehicle and is private to them. An uber and bus are similar in that the user has no driving tasks to worry about, but it is no longer a personalized experience; they are in a public space.
Key Takeaway
A fully autonomous vehicle can give you the best of both worlds. You can have your own personal space while the car does all the driving for you.
The question then becomes: What do you do with the time you spend riding in this vehicle?
Opportunity Areas
Work vs Rest:
A slight majority of surveyors would like to rest in a driverless car, but getting additional work done was a close second.
Visibility:
Visibility to the road is important to surveyors, so the HUD should not clutter their view.
Wasted Time:
Commute time often feels underutilized or disconnected from passengers’ goals
Value Proposition
It is the series of experiences Carlos has as he achieve a specific goal. It was built on the his experience.
For Hyundai designers and developers, this infotainment platform provides a mixed-reality environment for evaluating interface concepts in context. It reduces translation loss between disciplines by supporting immersive, context-aware collaboration during early development.
Goal
Choose a good movie in a cinema theatre nearby and select seats in an app in a fast and clear way
Technical Constraints
It is the series of experiences Carlos has as he achieve a specific goal. It was built on the his experience.
Accurate alignment between physical and digital environments was critical to the success of this system. Scan data required careful reconstruction to preserve production vehicle proportions while meeting fabrication and simulator constraints. Considerations such as driver eye point, seating position, reach zones, and mounting tolerances informed how the digital model was engineered and how physical components were integrated, reinforcing the need for a tightly coupled physical and digital reference.
Goal
Choose a good movie in a cinema theatre nearby and select seats in an app in a fast and clear way
Photography
Client
N/A
Year
2025-Present
Tag
Photography
Location
Atlanta, GA
The project itself :
Details
Photographer based in Atlanta with a focus on capturing lifestyle moments at social events or private shoots.
Pricing is project-based and varies depending on scope, timing, and deliverables. If you’re interested in working together, shoot me a message below and we can talk through details.
Focus Areas:
Photography centered on people, moments, and genuine interactions.
Intent:
Event photography, lifestyle shots, and portraits.
Context:
Personal and project based photography captured across various events.
Tools:
Canon EOS 5D MkIII
iterating on designs,
making high-fidelity prototype
Photoshoot Interest Form
At the start of the project, the team identified the 2023 Hyundai Ioniq 6 at the target platform to test this mixed reality experience.
All about the user :
Research & Insights
Research for this project focused on understanding inefficiencies within current infotainment development workflows and the limitations of existing evaluation methods. Rather than studying end users, the work examined how designers and developers interact with tools, data, and physical vehicle context during interface development.
12.31.2025
New Year's Eve - 10 sample photos.
11.15.2025
Engagement Party - 10 sample shots.
07.04.2025
Fourth of July - 10 sample shots.
Pain Points
Late Changes:
Infotainment concepts are often reviewed without accurate physical context, leading to late-stage rework
Different Tools:
Disconnected tools and workflows slow collaboration between designers, developers, and engineers
Spatial Visibility:
Limited immersive evaluation makes it difficult to assess spatial relationships, reach, and visibility early in development
Insights
Work vs Rest:
A slight majority of surveyors would like to rest in a driverless car, but getting additional work done was a close second.
Visibility:
Visibility to the road is important to surveyors, so the HUD should not clutter their view.
Wasted Time:
Commute time often feels underutilized or disconnected from passengers’ goals
User Personas
User personas were created to represent distinct Gen-Z passenger behaviors and expectations within a fully autonomous vehicle. These personas helped guide experience decisions by balancing productivity-focused and rest-focused use cases throughout the interior and HMI system.
Stakeholder Needs
At the start of our research, we listed out possible stakeholders and mapped them out based on their importance and influence to the project and relative to themselves. We made sure to note where the vulnerable populations would be, but since this project is so closely tied with the experience on the interior of the vehicle, we stayed focused on just the driver and our sponsor.
Survey
Goal
After figuring out our user group, we created a survey for Gen-Z commuters to help draw out insights that might lead to design opportunities. This survey was equipped with two different types of questions:
Current driving questions
Future thinking, Level 5 questions
Gen-Z Age Bracket
51% of Americans ages 18-29 say they would ride in a driverless vehicle if they had the opportunity. So, now we can narrow our user group further to Gen-Z commuters.
Opportunity Areas
Collaboration:
Establish a shared physical and digital dashboard reference to support cross-disciplinary collaboration
Accurate Context:
Enable earlier evaluation of infotainment concepts within accurate spatial context
User Journey Map
It is the series of experiences Carlos has as he achieve a specific goal. It was built on the his experience.
We compared the typical journey and actions performed for three different modes of transportation and even pointed out some pain points for each. A personal car requires the user’s attention for the entirety of getting from point A to B, and is even required to do a good bit of multitasking at times. However, this is their personal vehicle and is private to them. An uber and bus are similar in that the user has no driving tasks to worry about, but it is no longer a personalized experience; they are in a public space.
Key Takeaway
A fully autonomous vehicle can give you the best of both worlds. You can have your own personal space while the car does all the driving for you.
The question then becomes: What do you do with the time you spend riding in this vehicle?
Insights
Add initial screen:
In the beginning, before choosing a city and theater, it would be great to look through the whole app and learn everything about it.
Movie search:
There are no movie search - it's necessary to add it on the movies list page.
Buttons in account:
If user wants to change his account, he should be able to log out or delete it completely.
Insights
This is an examination of users and their needs, which adds realistic context to the design process.
First I conducted unmoderated usability studies with a few participants: they had to answer different questions about the app and share their observations while using the initial low-fi prototype. After getting the data, I analyzed it and synthesized the information obtained. Finally, I found themes and came up with several insights.
The goal was to identify pain points that the user experiences with the app designs so the issues can be fixed before the final product launches.
Work vs Rest:
A slight majority of surveyors would like to rest in a driverless car, but getting additional work done was a close second.
Visibility:
Visibility to the road is important to surveyors, so the HUD should not clutter their view.
Buttons in account:
If user wants to change his account, he should be able to log out or delete it completely.
Value Proposition
It is the series of experiences Carlos has as he achieve a specific goal. It was built on the his experience.
For Hyundai designers and developers, this infotainment platform provides a mixed-reality environment for evaluating interface concepts in context. It reduces translation loss between disciplines by supporting immersive, context-aware collaboration during early development.
Key Takeaway
A fully autonomous vehicle can give you the best of both worlds. You can have your own personal space while the car does all the driving for you.
The question then becomes: What do you do with the time you spend riding in this vehicle?
Technical Constraints
Accurate alignment between physical and digital environments was critical to the success of this system. Scan data required careful reconstruction to preserve production vehicle proportions while meeting fabrication and simulator constraints. Considerations such as driver eye point, seating position, reach zones, and mounting tolerances informed how the digital model was engineered and how physical components were integrated, reinforcing the need for a tightly coupled physical and digital reference.
I developed a user journey map of Carlos's experience with the app to highlight potential pain points and identify areas for improvement.
Goal
Choose a good movie in a cinema theatre nearby and select seats in an app in a fast and clear way
Photography
Client
N/A
Year
2025-Present
Tag
Photography
Location
Atlanta, GA
Details
Photographer based in Atlanta with a focus on capturing lifestyle moments at social events or private shoots.
Pricing is project-based and varies depending on scope, timing, and deliverables. If you’re interested in working together, shoot me a message below and we can talk through details.
Photoshoot Interest Form
12.31.2025
New Year's Eve - 10 sample photos.
11.15.2025
Engagement Party - 10 sample shots.
07.04.2025
Fourth of July - 10 sample shots.